How to choose the perfect influencers for your organization

Does your message require a big name to make a splash, or would a relevant expert provide a better fit? Here are the crucial questions to ask when planning your influencer marketing campaign.

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Influencer marketing is all about building relationships with mutual benefits.

Brands can partner with influencers who have a loyal following of people that trust their opinions and recommendations. Through collaboration, the brand gets exposure to a new audience and the influencer gets to provide content that they know their network will appreciate. It should result in a win-win for everyone.

For your campaign to have the best results, it’s important to pick the right influencers.

How do you know who to look for and how to find them?

Top places to find partners

Research different social communities like Facebook and LinkedIn Groups that focus on relevant topics to see who consistently contributes ideas and content. Use social media listening tools to follow keywords and trending hashtags and get familiar with potential influencers that talk about topics of interest.

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