How to churn out great content without writing anything new

Want to help your social media or content marketing program become the best on the block without spending countless hours churning out content? Marketer Christopher Penn wants you to check out your “FARchives” for content gems. “Go sifting through [your archives] for 15 minutes at some point today and see if there’s something in there that is worth bringing back to the light,” he wrote. “Why? Your network, your audience is ever-changing, ever-shifting, and hopefully ev…