What if you found out that, of the 10 million pieces of content on your company website, 3 million of them were going completely unread?
That’s what the Microsoft Office Online content team discovered.
Your business might not be Microsoft, but imagine how many resources are wasted creating content that isn’t even being seen. Content marketing can be very effective, but it comes at a cost. If you’re going to invest in content marketing, you will want to make sure that your content is performing and driving quality traffic and leads.
How can you ensure that your content delivers results? One important process to adopt is the content audit.