How to digitally boost your personal brand

How you present yourself online can open doors, enhance networking opportunities and help you grab your dream job. Consider these insights to virtually put your best foot forward.

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In a sea of messages, how can you stand out online?

It’s a question that many organizations ask—but PR, marketing and social media professionals should also apply the query to their personal branding efforts.

Roughly 264 million people have a social media profile—and 138 million people use LinkedIn to network with potential employers, business partners and more. You’re probably already branding yourself, even if you don’t know it.

An infographic from outlines the importance of properly maintaining a social media profile—and how you can improve your digital impression in just a few minutes.

For example, an outstanding profile picture can make all the difference when it comes to making a good impression—which will happen in one-tenth of a second.

To ace your first digital moment, use a profile photo where you’re slightly squinting; wide eyes can make you seem more vulnerable and blocking your eyes with sunglasses can signal that you’re less likeable.

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