How to effectively use tech trends to drive earned media performance

As newsrooms contract, more and more journalists are becoming freelancers and free agents. Stories can be less driven by great narrative or through media relationships but instead through search with reporters being evaluated on clicks, likes and shares alongside affiliate marketing partnerships. These headwinds, alongside new forms of media, have disrupted the way you pitch journalists. Today, PR pros need to demonstrate performance using real-time data instead of relying on gut instinct, relationships or a “great story idea.”