How to explain the value of PR to potential clients

Talk all you want about good PR practices, but without new clients there’s no use for those tactics. Here’s how to ensure the new business keeps flowing in.

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The last thing business owners want is to be unsure of where their money is going. Here are a few key elements that can help you explain the definite value of investing in public relations for their business.


Credibility is key. More and more, consumers are becoming wary and skeptical of advertising. Advertising messages seem to keep becoming less credible in this new fast paced, Internet-centric culture. How many ads along the sides of Web pages are barely glanced at because you know there’s a catch involved? How many spam emails advertisements do you have in your inbox at this very moment?

Consumers are automatically on the defensive about being sold something they don’t want or need. Public relations experts are here to make sure information is presented in a credible, legitimate fashion.

Thinking long-term

How many times, as a PR agent, have you heard this: “We love what you do, we just don’t have the budget for it right now.” When a potential client says this, he or she is thinking short-term.

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