How to find ‘the one’ in PR

Discovering a client, co-worker, agency, or business partner can be just as difficult as finding a romantic match.

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You know the feeling: You feel energized, inspired, and happy, and you just can’t wait to see him or her again. This is it!

Just as in our personal lives, some work relationships are solid and enduring; others simply aren’t.

Unfortunately, we can’t always control whom we work with, and those relationships that become destructive can leave you feeling flat, anxious, and negative. Whether it’s with clients, suppliers, colleagues, or staff, how do we achieve cohesive relationships?

I have learned to recognize the predictive signs of how certain relationships will track. These observations have taught me that the best relationships are based on the following principles:

Respect: Whether your relationship is based on knowledge, experience, skill, or personality, having mutual respect and trust in the other person builds a fulfilling, long-term partnership.

Vision: When two parties are tracking in the same direction in relation to a strategic program with key milestones in place, it turns evaluation from anecdotal and emotional to objective, constructive, and rational.

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