As Instagram continues its march to being the most popular mobile social network and photo-sharing community in the world, figuring out the app can be difficult.
Brands that are new to Instagram usually ask the same question:
How can we get more followers?
After more than a year managing one of the most active Instagram communities and starting a company based on Instagram, I’ve learned some key strategies and best practices for a new brand interested in connecting with people on Instagram.
For added inspiration, check out this list of brands on Instagram.
1. Jumpstart with existing audiences
An initial push to your community is a great start. Announce your presence on Instagram using your current channels, such as:
Explain to these existing audiences what Instagram is (since your audience may be new to it), and encourage them to follow your account.
2. Content and engagement