How to get your first job in PR

Cracking into the public relations industry can seem tough, but it will be much easier if you follow this advice on the application, interview, and follow-up.

It may not be the easiest industry to break into, but it’s certainly not impossible. Here are a few tips to help you on your way into the world of PR.

The application

You emailed 30 applications and heard nothing in return. It probably feels like those resumes and cover letters ended up in Neverland (read: the trash)?

Well, believe or not, employers don’t want to can all of the emails they receive from potential job candidates. Here are just a few reasons why they might immediately click “delete” upon receiving your application:

• You didn’t include a cover letter;

• You boast about your writing skills, yet have obvious spelling or grammar errors;

• Your cover letter is, quite obviously, a “mass pitch” filled with generic industry jargon.

A few simple tips can help you land an interview:

• Send an updated resume, tailored to the job at hand;

• Send a cover letter, preferably in the body of your email—attachments might send your email to the spam box—specifically tailored to the job for which you are applying. Employers know when they’re getting a generic cover letter;

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