How to make a competitor’s trust crisis into your opportunity

For nearly a decade, Facebook has been an indispensable tool for businesses, non-profits and political campaigns trying to reach target markets. Last year alone, Facebook made $115 billion from ad revenue, much of which came from its selling of user data to companies who then micro-targeted Facebook’s nearly 3 billion users.

With that revenue has come criticism from privacy advocates, politicians, and regulators. And two of Facebook’s competitors, Apple and Google, have created privacy policies which sharply contrast with Facebook’s policies and elevated them in stakeholders’ eyes, framed them as privacy protectors and are expected to cut severely into Facebook’s revenues.

Many companies are prepared for crises which reduce trust in the eyes of target markets. These crises can come from disgruntled employees and customers, hackers, corruption or even just simple market adjustments. They can impact customers, investors, regulators and any number of other key stakeholders.

But how many organizations are ready for their competition’s trust crises? This is an opportunity to gain market share with consumers who may suddenly be more open to your message than they were days or weeks ago.

Turn competitors’ crises into your opportunities