How to make sure your Instagram posts don’t disappear

The photo-sharing platform claims it doesn’t “shadow ban” controversial accounts, but some experts believe the company is censoring some content. Here’s what PR pros should know.

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Visibility and exposure on social media are a lifeline for many businesses as audience engagement drives sales, brand awareness and marketing reach in the modern market.

Platforms like Instagram and Facebook are prime places for companies to gain potential customers through profile follows and post ‘likes.’

Throughout 2017, articles and reports, like this Iconosquare piece, surfaced describing recent changes to Instagram’s moderation practices for hashtags and what was referred to as the “shadow ban.”

The practice refers to when Instagram blocks users from viewing content produced by an account that uses banned hashtags, or the exact same hashtags, repeatedly. Shadow banning limits what users can view from Instagram feeds, as well as in searches.

A social media controversy

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