Media Relations How to make your client a subject-matter expert Build from the bottom up: Find a niche element your client knows, build upon that knowledge, and put your client out there—online and at live events. And avoid the hard sell; it’s a turn-off. By Kaitlyn KotlowskiJan. 24, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.