Media Relations How to measure the value of blogger relations Reaching out to bloggers is now an important part of doing PR, but just how much of your time and attention should you devote to it? Here are some ways to know. By Jenn ReevesDec. 20, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.