How to measure the value of blogger relations

Reaching out to bloggers is now an important part of doing PR, but just how much of your time and attention should you devote to it? Here are some ways to know.

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.