How to navigate the changing field of investor relations
Much has changed for PR and communications pros who boost the their companies’ reputations for current and potential investors. Use these tips as a guide for success.
It’s highly regulated and often dry, but it’s certainly necessary. It’s also changed a ton over the years.
Before the internet, investors had to rely on newspapers, stock brokers and their own due diligence to decide which stocks to purchase.
Today, websites like TD Ameritrade and Fidelity enable you get stock quotes in real time—and also buy and purchase them. There are even apps such as Robinhood that let you make completely free trades.
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