It seems like a good time to go over what makes a good PR pitch.
Oh, no reason. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now.
Folks, I know we’re all just trying to do our jobs. Public relations professionals play a variety of roles for a variety of different people. And when it comes to our relationships with journalists, sometimes that role is “punching bag.” That’s okay! We still love journalists.
And if you remember these three key steps when pitching, journalists might just come to love you, too.