Video How to persuade senior leaders to embrace brand journalism You and your team may be ready to launch a brand journalism site, but you won’t get anywhere if your execs aren’t on board. Here’s how to get them on your side. By PR Daily StaffJuly 9, 2013 SHARE Ragan Insider Premium Content How can you persuade your company’s executives to invest time and money in the project? You have to make a strong business case, and explain how it will improve business. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.