Working with the media takes patience, know-how, and a true understanding of an industry that revolves around deadlines and timing. Part of that understanding comes with crafting the perfect pitch.
Recently, I attended a Public Relations Society of America (PRSA) panel in which key players from local TV stations shared their tips for working with PR professionals, specifically pitching morning news and entertainment programs.
One thing they made clear: Gone are the days when the morning news served up the nightly news’ leftovers. Today, morning shows are more dynamic than ever, seeking fresh content and delivering stories people need to know to start their day.
It’s the job of morning news producers, editors, and anchors to deliver content that effortlessly mixes hard news with lighter content, capable of putting smiles on viewers’ faces. That’s where PR practitioners come in. News stations need help to find the stories people want to know about. And it all starts with the pitch.
Here are a few things to keep in mind when pitching morning shows: