How to pitch reporters as if you are a reporter

Meet Danielle Cass, a former newspaper reporter and magazine writer — and communications manager at Kaiser Permanente. In a story for , Cass offered tips for pitching the media and examples of pitching techniques that worked. Here’s one: “After [Cass] finished writing a press release about severe childhood obesity, she knew she had to find the right spokesperson to bring the study to life,” ’s  Jessica Levco reported. “She reached out within he…

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