How to pitch reporters as if you are a reporter

Meet Danielle Cass, a former newspaper reporter and magazine writer — and communications manager at Kaiser Permanente. In a story for Ragan.com , Cass offered tips for pitching the media and examples of pitching techniques that worked. Here’s one: “After [Cass] finished writing a press release about severe childhood obesity, she knew she had to find the right spokesperson to bring the study to life,” Ragan.com ’s  Jessica Levco reported. “She reached out within he…