How to pitch The New York Times personal tech columnist David Pogue
David Pogue may be the most influential personal technology columnist in the world. And unlike other mainstream journalists, Pogue rarely disses PR people. In fact, many of his columns began as a pitch from a publicist, he told PR Daily last year. So how should you pitch him? Pogue prefers e-mail. Don’t bother pitching him over the telephone. Pogue said he receives about 150 e-mails each day, and — if the e-mail fits a certain criteria — he will respond. So what is that criteria? Join u…
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