Last year, 815.3 million passengers traveled on domestic and foreign airlines serving the United States. It’s an unmatched, captive audience.
I recently participated in a webinar about pitching inflight magazines. The real-time interaction with editors was invaluable and allowed me to peg publishing trends that will lead to strategic pitches and placements. Below is a rundown of inflight pitching best practices from top editors. Keep in mind that these are extremely long lead targets. It is not unreasonable to start pitching 7-8 months in advance.
1. Focus on luxury.
Media strategists can put the recession angle to bed. No more “10 ways to save on your next vacation.” Although consumers are always looking for a great deal, luxury travel and unforgettable experiences are top of mind for inflight audiences.
2. Engage using social media.
Inflight editors love engagement. Don’t just read the latest Hemispheres story, tap into its social network by sharing vine videos and photos. If you read a story you love, comment on it. Got a photo of your destination that is magazine worthy? Tweet it. Of course, don’t forget to follow and subscribe to social channels.
3. Offer In-depth ideas.