How to prepare your clients for Facebook Timeline

All Facebook brand pages will switch to the Timeline format on Mar. 30. Here’s a five-step guide to help prepare your clients for the change.

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Agencies can prevent their clients from panicking about the change and educate them on what Timeline for pages means for business.

From the basic to the detailed, here are five steps to prepare your clients for Timeline:

1. Warn your clients that change is coming

This tip may seem obvious, but there is usually a client or two that won’t believe change until he or she sees it—despite the thousands of stories and announcements about it.

With fewer than two weeks left before the official switchover, it’s time to inform this client that it’s really happening—whether he or she likes it or not. Reassure the client that everything is going to continue to function. And remember: Your client should hear about the changes from a trusted source—you—and not outside sources.

2. Bring yourself up to speed

One of the best things you can do for your clients is become an expert on Timeline. They will be looking to you for advice, tips, and education on the new layout. Do your research, and you’ll look like a rock star. Here are a few resources:

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