How to promote a book on The Huffington Post

This month, The Huffington Post — or HuffPost, as all the cool kids, like Arianna Huffington, call it — launched a book section . As you might imagine, this is yet another place to promote your client’s book. However, it is unlike traditional book sections. At the HuffPost book section, you don’t pitch an editor to review your book, instead you blog about the book and start a conversation around it. Amy Hertz, the editor of this book section, offered her full list of recommendatio…