How to protect your brand’s social media accounts

Two corporate Twitter accounts were hacked this week. Here’s a comprehensive guide to ensure your account isn’t the next victim. 

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On Monday, Burger King saw its Twitter get hacked for hours. One day later, the Jeep account was hacked, although it managed to regain control rather quickly.

In a strange twist on Tuesday, MTV fake hacked its own account, resulting in a negative backlash from a number of people on Twitter. Don’t do that—just don’t.

What you should be doing is making sure your accounts are safe, especially for the inevitable meeting with a client or manager, who wants to know what you’re doing to keep their social media account safe. This guide will help you answer that question. It ran on PR Daily earlier this month, but we figured it deserved a second look given the virtual break-ins of late. – Michael Sebastian, managing editor, PR Daily


Protecting your social media accounts is vital if you don’t want them falling into the wrong hands.

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