As we’ve seen with the Hollywood scandals, Oxfam and others, when the actions of employees strike at the heart of what an organization stands for, it can cause serious reputational harm. The damage can be equally significant when senior executives abuse their power and position, as demonstrated by the Presidents Club dinner.
From a reputational perspective, it is important that organizations create a crisis-resistant culture that flows through the business. They should take steps to plan for major reputational threats that may strike at their core values, so in the event, they will have the confidence and ability to reduce the reputational damage through what they say and do.
Creating a crisis-resistant culture