How to reach a shared understanding with diverse audiences Kerry Patterson, author of New York Times best sellers “Crucial Conversations” and “Crucial Confrontations”, shares six tips for bridging the communications gap with diverse audiences. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.