We all start the year with big plans—especially PR pros. Maybe you wanted to get better media placements or build stronger relationships with reporters.
Have you quickly found yourself overwhelmed by the challenges you face—including everything from election fallout to fake news and jaded audiences?
Don’t throw in the towel just yet. Here are a few steps you can take to reach those goals you set and triumph over the obstacles ahead:
1. Commit to authenticity in your communications; it’s in demand more than ever.