It’s a two-month period when we focus on a mammoth project that once sucked up time and resources all year long.
At my company, we produce an array of presentations for staffers to use when meeting with their various clients. There is a new business presentation (for prospects), an account services presentation (for standard clients) and several line-of-business presentations for specialized clients. We work with different departments and different sets of stakeholders for each presentation.
Before we took our “presentation season” approach, we worked on these presentations throughout the year. Account services team members needed theirs in October. Sales reps needed theirs in January, though our year-end numbers typically are not available until April.
We ended up with differing versions of all our presentations—which we were continually updating, all the while juggling other content demands from stakeholders. (“Can the opening slide of our presentation be green instead of blue?”) It was a frustrating, time-wasting morass.
Thus we have “presentation season.”