Marketing How to rename yourself online — without screwing it up It’s a complicated process. Might want to read this article if you or someone (or some company) you know is contemplating a name change. By Alan PearcyFeb. 1, 2011 SHARE Take Action Envelope, for example. According to Inc. magazine, the company struggled through its rebranding effort when it altered its domain name to Envelopes.com and had to fight to retain its Google traffic. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.