How to repurpose existing content for multiple channels

Having to think of something unique to say each time you post on social media is a path that leads to burnout. Thankfully, it doesn’t have to be this way, explained Azad Yakatally, social media lead at the B2B mental health platform Spring Health, at Ragan’s recent Social Media Conference in Florida.

“Small teams win by multiplying ideas, not chasing new ones,” Yakatally said during a presentation. “You don’t have to come up with a new idea every single day.”