How to score a podcast interview for your client
With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit.
Podcasts open up a whole new world of PR opportunity. In addition to getting in front of a niche target audience, you also welcome cross-promotion from hosts, multi-platform publication and the chance for new media opportunities that come from a guest appearance. I had a client join a podcast and it resulted in not only a 41-minute episode, but an unexpected Forbes piece, too.
Here are four tips for securing (and making the most of) a podcast interview for your client:
1. Find the right targets.
There are over 850,000 active podcasts available for listening, comprised of over 30 million episodes. There is no shortage of hosts to pitch. Narrow it down to 10-12 that make sense for your client and start there. Podcast hosts are almost always looking for new guests, so it’s not uncommon for them to respond on the first email.
Many shows don’t share listenership, so a few things to keep in mind while searching for targets are the number and quality of ratings, social media following and whether the show has its own website containing individual pages with backlinks for each episode.
2. Nail the pitch.
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