Modern communication technology is vulnerable in a hurricane.
Power lines can be downed, and data centers could be flooded. Your cell phone could run out of juice, as some are predicting that large swaths could spend weeks without power. In Puerto Rico, hurricane victims were without power for months.
So, how can communicators who rely on technology to reach their audiences stay active in the days after a hurricane or other natural disaster?
The first step is to prep your phone.
Smartphones run through batteries fast. Without some restraint and backup plans, it could drain even faster during a storm when you’re constantly checking for updates.