How to stop burning through PR agencies

If something is broken, don’t assume it will fix itself. There’s no time like midyear to measure, and then you can make course corrections.

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Stop wondering about the relationship with your public relations agency, and find out exactly what’s working and what’s broken.

If you don’t want to become one of “those clients” known for burning through one PR agency after the other, and if you don’t want to be known as a PR agency that churns through clients—then measure, measure, measure.

The midpoint of the year is a good time to reflect on one’s business and business relationships. It’s an opportunity to review goals against accomplishments for the first half and to consider course corrections for the next six months.

If you’re in corporate communications and work with a PR agency, this means it’s an optimal time to assess and evaluate this crucial relationship. Whether your agency relationship is a relatively new one (perhaps it started on the first of the year, as many do), or a well-established one, a six-month evaluation is worth every bit of time and effort. It will nip in the bud elements of the relationship that may be heading in the wrong direction.

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