How to tap the power of Pinterest
With billions of searches a month, here’s how the often-neglected platform can offer benefits for your brand and content initiatives.
Often forgotten in articles covering social media is the third most popular platform, Pinterest.
It’s different from the others because it leverages photo sharing and bookmarking, utilizes pins instead of hashtags, and is more of a search platform. According to social media speaker and author Peg Fitzpatrick, more than a third of people prefer searching on Pinterest over Google.
More than 2 billion searches are conducted on Pinterest each month. The average per pinner is eight, with more than 2 billion pins saved to 4 billion-plus boards across the platform. And although most users visit Pinterest for ideas and inspiration, it’s more than 700 million users offer tremendous value (leads) for brands that market to its audiences.
Data recently provided by Pinterest further confirms why marketers need to consider that platform. Ninety-eight percent of users were moved to try something new after discovering it on Pinterest. Eighty-four percent use Pinterest when they’re undecided on what to purchase, while 39% are more likely to be active buyers than non-users. In addition, 41% continue to use the platform even while shopping in-store.
Who’s the audience?
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