How to tell the difference between influencers and brand advocates

One gives your brand short-lived exposure (sometimes at a hefty price) while the other is your brand’s best asset.

Ragan Insider Premium Content
Ragan Insider Content

While there’s a need for influencer outreach in most marketing campaigns, getting them on your side doesn’t always win the day or drive sales. Influencers are often “fair weather friends,” who need to incentives to talk about a brand (read: paid, given truckloads of swag, etc.) and generally stop talking when the gravy train has left the station.

Brand advocates, on the other hand, are in it for love. They’re your company’s best asset.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.