The birthday celebration shows how to celebrate milestones with your social media community.
Burt’s Bees launched the beeday on Sept. 8 with a microsite and promoted Facebook posts and tweets that encouraged fans to submit “happy beeday” wishes. Burt, the company’s founder, read some of them live on Sept. 17.
Consumers’ passion for Burt’s Bees is evident in their “happy beeday” wishes:
The company also enlisted bloggers and other influencers to drive buzz (pun intended) by asking their communities to join the celebration. The inducements to join the festivities: special giveaways, recipes and more.
What can you take away from this buzzworthy beeday?