Stroll through your office during a livestream. Are your viewers half-listening while checking sports scores or doing online shopping?
The tools exist for creating dynamic livestreams that actively engage your employees and external viewers alike, rather than putting them to sleep.
A free guide from Ragan and Telescope, “10 ways to create livestreams that engage your audiences,” will get you thinking creatively about live video as a two-way channel.
“You can capture the story as it happens and share it live with the masses,” says Dave Magnia, director of event solutions at Walmart. “Now you feel like you’re engaging in real time. When you add the social part of it, you can hear feedback from the audience. You can understand, ‘What does our audience feel? What are they saying?'”