How to transform your livestreams from dull to dynamic

Are you getting everything you can out of these real-time video events? Here’s how to keep your audiences active and engaged.

Ragan Insider Premium Content
Ragan Insider Content

Stroll through your office during a livestream. Are your viewers half-listening while checking sports scores or doing online shopping?

The tools exist for creating dynamic livestreams that actively engage your employees and external viewers alike, rather than putting them to sleep.

A free guide from Ragan and Telescope, “10 ways to create livestreams that engage your audiences,” will get you thinking creatively about live video as a two-way channel.

“You can capture the story as it happens and share it live with the masses,” says Dave Magnia, director of event solutions at Walmart. “Now you feel like you’re engaging in real time. When you add the social part of it, you can hear feedback from the audience. You can understand, ‘What does our audience feel? What are they saying?'”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.