Good: Corporate social responsibility
Better: CSR that attracts millennial staff and customers
Best : CSR that attracts millennials and wins awards for your organization
If your organization seriously wants to attract millennial customers and staff, you already know that 80 percent of adults aged 20-28 are more likely to buy from a brand that supports a cause, and that 75 percent would work for a brand that supports a cause they care about.
How do millennials find out about your charitable ways?