How to use data to effectively communicate internal changes

Have you ever had to send an email so important that you reviewed and re-wrote the email 10 times and paced around your home before pressing the send button?

That’s how many communicators felt during the pandemic as many had to send messages to large audiences about the changes their organizations were going through. Communicating change is difficult, and communicating change during a pandemic is as tough as it gets. Communication about internal changes at a company is one of the most important emails an employee can receive because the changes may affect them directly.

There are many factors that go into communicating change properly. I want to show you—backed by data—how to get the right information to the right people that allows everyone to take appropriate action.

When change is happening at your company, your audience needs to know three things:

If you’re communicating change, what is the best way to do it?

There are three effective techniques to help ensure your employees will read about the changes and take any required actions:

Send the right, relevant message at the right time.

One thing not often considered is the actual timing of a successful message. You want to send a single email that gets read by the most number of people while ensuring it’s relevant to the audience.