How to use podcasts to reach essential internal audiences

Podcasts are immensely popular—but that’s not biggest reason you should consider creating an internal broadcast for your organization. The big benefit of digital audio is the impact it has on listeners—and how it makes messages resonate.

In research from Mindshare NeuroLab, scientists discovered that information consumed in a podcast achieves a higher emotional resonance and better memory encoding than visual only mediums. “If you have something important to say and you want it to be remembered by your employees, audio is one of the most effective ways to do it,” says Noor Hammad, CMO for Whooshkaa, an audio-content management platform.

And that’s before factoring in COVID-19 and the remote workplace.

During the pandemic, organizations have struggled to find ways to connect with remote workers. Tactics that were effective months ago like a weekly Zoom call have led to “Zoom fatigue.”