How to use social media to find your first PR job
Tap LinkedIn and Twitter to make connections, then follow-up with genuine face time. And if you don’t have a blog, start one and keep it current.
They just don’t know where to start, and no one at their respective academic institutions is helping them. So here are four ways to use social media to find that first job. (Keep in mind, social media should not be the primary way to find a job—simply a set of tools.)
Establish a digital home base.
For many, this is going to be LinkedIn. For a much smaller number of students/grads, this could be a blog. Let’s start with LinkedIn, as that’s the “home base” for the lion’s share of grads. What’s interesting is the amount of recent grads with no LinkedIn profile at all. If you fall in that camp, change that ASAP.
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