How to use Twitter for PR events

The PR Conversation blog recently tackled this topic, and touched on a variety of issues, including embargoes.

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PR pros Judy Gombita, Markus Pirchner, and Heather Yaxley shared their thoughts on how Twitter can be used for conferences, launches, announcements, stunts, and many other PR events.

The post is comprehensive and covers a variety of topics important to PR professionals—topics you may not have considered. For instance, can you incorporate Twitter into an event that includes embargoed or sensitive information?

The trio addressed this question:

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