How to write a perfect blog post: 10 tips

The author, a community relations professional at the University of Southern California, explains how you can attract readers and hold their attentions.

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The perfect blog post is about more than just great content. The way you format your post is almost paramount to the actual content itself. Readers may not even realize that they like these formatting nuances, but a post that’s organized and designed well can help keep them reading and sharing.

Here are 10 things you can do to turn your content into the perfect blog post:

1. Pick the ideal title/headline.

Coming up with a direct but enticing title is the most important part of your blog post. You want readers to find your article easily with a simple search. Picking a title that will accurately match what the reader is searching for is obviously important when nearly every new Internet experience begins with Google.

The tricky part is striking the perfect balance between a relevant title and an exciting one. The perfect blog post title will be fun, funny, ironic, or controversial while keeping the core point of the article clear and present.

2. Make the main point clear right away.

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