Video is your best bet for making an impression during this crisis.
With audiences looking for information, but also looking for a respite from overstimulation, video is a crucial tool for getting your message in front of key audiences.
We asked Ryan Jordan, executive creative director at imre for his insights on how to use video during this difficult time. Here’s what he had to share:
PR Daily: How important is video for current messaging and comms efforts?
Jordan: Can I answer this question with another question? How important is video to your customer?
Video is an incredibly effective storytelling mechanism to engage people. But the beauty of digital media is telling your story in a variety of formats across a variety of channels. Pairing a video spot with a banner ad. Following up a social engagement with an email. Our ability to create a series of escalating interactions with our customers is still paramount to successful communications.