How Wray Ward’s Heather Tamol manages her PR career

This PR and content director is watching the changing tools and techniques that affect how PR pros do their job. Here’s what she has to say about being successful in the long term.

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One way to start your day off on the right foot: a coffee treat.

Wray Ward’s Heather Tamol says she loves to start her day with an iced caramel macchiato in warm weather, or steaming chai in colder temperatures.

However, the tool she most relies on to get through her day is her iPhone.

We caught up with her as part of our Day in the Life series, and she shared her hopes and concerns for the future of the PR industry:

I’m normally up by 5:15 thanks to my iPhone alarm or the hungry cat at my bedroom door.

I live for my morning Starbucks iced caramel macchiato or, once the temperatures dip, a hot chai tea.

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