‘I wish I had breast cancer’ campaign draws flak

With its limited budget, Pancreatic Cancer Action wanted to create advertisements that would ‘provoke thought and initiate discussion.’ So patients ‘wish’ for cancers with better survival rates.

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As taboo as it may sound, when faced with a 3 percent chance of surviving more than five years, it is not unreasonable to wish for a cancer with a better survival rate. This is exactly how I felt when I was diagnosed with the disease in 2007.

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