IAB tells FTC to scrap ‘unconstitutional’ blogger rules

“Interactive Advertising Bureau CEO Randall Rothenberg has told the Federal Trade Commission that its new guides for bloggers are unconstitutional and should be retracted,” MediaPost ’s Wendy Davis reported. “Rothenberg specifically takes issue with a portion of the new guides for endorsements and testimonials recommending that bloggers should disclose the receipt of free review copies. The FTC’s guides do not say that traditional media publications should make similar disclosures…

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