IBM and GM team up to bring drivers targeted marketing

Along with the system’s radio partner playing your favorite songs and knowing the location’s weather, drivers will soon receive product and service recommendations.

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On Wednesday, General Motors announced that it’s bringing IBM’s artificial intelligence software, Watson, to a new version of its OnStar subscription service.

Onstar Go will still provide users with features such as hands-free calls, navigation and diagnostics, but it will also give users tailored information and entertainment, such as a location’s current weather or a curated station filled with music you like.

The partnership won’t just bring drivers conveniences, however. Marketers will also have opportunities to target consumers with ads for products and services.

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