If ‘backchannels’ trend catches on, your job gets busier

There’s a new trend taking hold in Detroit. It’s called “backchannels.” Here’s the gist: Stephen Clark, an anchor for the city’s ABC affiliate, is asking viewers to offer tips online and act as digital correspondents. The community of viewers and amateur journalists then votes on what’s newsworthy. “When someone gets spammy, Clark asks the backchannel to rise up and call them out,” PR pro Becky Johns blogged. “It is community controlled, so what…