Media Relations Improving in PR through improv Improvisation techniques aren’t just useful on the comedy stage. The tenets of agreeing and building can help PR pros in their day-to-day work. By Leah ScherschelFeb. 10, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.