In branding campaign, eBay adopts new slogan

To remind holiday shoppers that eBay sells new merchandise, along with second-hand goods, the company rolled out a new tagline on Monday, “Come to think of it, eBay,” and corresponding campaign to promote the shopping Web site. Alan Marks, eBay senior vice president of communications, told MediaPost , “It’s the most integrated campaign we’ve done.” Goodby, Silverstein & Partners is behind the slogan. At least one PR pro has criticized the campaign, remarking on Tw…

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